How Much Does Your Website Impact Your Business’ Net Worth?
A website is more than just a digital storefront—it’s a measurable business asset that directly influences revenue, credibility, and overall company valuation. A well-optimized site increases brand exposure, enhances customer engagement, and plays a crucial role in determining a company’s financial worth. Whether you’re scaling your business or preparing for an eventual exit, investing in a strong online presence is a strategic move that pays off in both the short and long term. How a Website Adds Immediate Business Value Your website is one of the most impactful components of your business, providing measurable advantages that translate into higher financial performance: Customer Acquisition & Revenue Growth: A fast, mobile-friendly site attracts and retains customers. Research shows that websites loading in under three seconds have a 32% higher conversion rate (Google). Enhanced Brand Credibility: A professional website increases trust, with 75% of users judging a company’s legitimacy based on web design (Stanford University). SEO-Driven Organic Traffic: Websites optimized for search engines generate free, long-term traffic, reducing dependency on paid advertising while increasing revenue potential. How a Website Increases Business Valuation A well-structured website is a tangible digital asset that plays a key role in determining how much your business is worth. Investors and buyers look for: Revenue-Generating Potential: E-commerce sales, digital advertising, and lead generation capabilities increase the company’s value. Strong Domain Authority & Traffic Metrics: A website with high organic traffic and strong domain authority signifies sustainable visibility and competitive advantage. Scalability & Automation: A website that enables automated sales, marketing, and customer service enhances operational efficiency and long-term profitability. According to Business Insider, businesses with a robust digital presence and revenue-generating websites often see valuation increases of 20-30%, making them more attractive to potential buyers. Building Business Reputation Through a Strong Online Presence A well-managed website not only increases revenue but also strengthens a business’s reputation, making it more valuable over time. Customer Reviews & Testimonials: 87% of consumers trust online reviews as much as personal recommendations (BrightLocal), making a website an essential tool for credibility. Thought Leadership & Brand Authority: Publishing industry insights, case studies, and expert content helps businesses stand out as industry leaders. Social Proof & Digital Influence: Integrated social media, user-generated content, and media mentions enhance brand recognition and consumer confidence. Long-Term Impact: Selling Your Business & Retirement Planning For business owners planning an exit, a high-performing website can significantly increase company valuation and attract premium buyers. Higher Market Value: Businesses with strong digital assets, including high-traffic websites and proprietary technology, command higher sale prices. Recurring Revenue Streams: Subscription services, online memberships, and automated sales funnels create predictable income that appeals to investors. Increased Valuation Multiples: Companies with strong online presences and scalable digital revenue often sell for 3-5x annual revenue, compared to 1-2x for traditional businesses. Soooo… A high-performance website is one of the most valuable assets a business can own. It enhances revenue, boosts credibility, and significantly impacts business valuation. Whether you’re growing your business or preparing for a sale, a strong digital presence ensures long-term profitability and market competitiveness. In today’s digital-first economy, companies that invest in their websites don’t just stay relevant—they lead the market.
Some Good Notes on Improving Server Reponse Time
Here’s an interesting article on improving server response time. Dreamhost, the company I host with, tends to have slower server responses (when compared to the other top wordpress hosting companies), but you can basically get it down to zero using this information. https://help.dreamhost.com/hc/en-us/articles/215300867 I enabled the following in W3 Total Cache: Opcode Cache Database Cache Object Cache That got the response time down to virtually nothing. Previously I had been using Autoptimize to make life easier. it also seemed to have better compatibility, but W3 continues to deliver better and was worth the risk. The riskmay mainly be with how much I try to optimize though. not all the blame is on W3 for past issues haha. I also removed cron jobs from the site and put in a manual one in Dreamhost so that the site isn’t checking for jobs to do on every load. I also removed Google Fonts. Always a good thing to do. I also condense all js and css into one single thing. This results in fewer calls to external resources (which makes sites very slow on mobile) and near 0 response time from the server (which is very important for every single resource called). You can check this out too: https://help.dreamhost.com/hc/en-us/articles/4405149325332 It didn’t make as big a difference. Be warned, enabling all these caching things can sometimes cause problems. I stick with Elementor Pro for just about all my website need so it minimizes the risk of conflicts with other plugins (because I don’t need as many plugins).
Happy Thanksgiving!
Hope you all have/had a happy Thanksgiving! I’m very thankful for everyone I get work with!
Google Page Speed Insights
Google Page Speed Insights has a cool new feature as of October 27th. Now not only do you get a speed/performance score, you also get a score for Accessibility, Best Practices, and SEO. If you click on any of the scores that they give you for those categories, you can see a list of things that are recommended, along with links to learn more! So you can basically look at what is recommend, fix some of it yourself and improve your user experience and likely your Google ranking.
Stay Active
There’s more to this than meets the eye when it comes to websites. I’ve found that constant improvements are a great way to actually get stuff done. I’d say it’s probably even faster than just trying to save up or make time to do it all at once. In the case of websites though, Google likes to see that you are active. There are actually services out there that will tell you which pages would be best to update based on how popular they are and how long it’s been since you’ve last updated it. I’m not saying publish junk of course, but try to make constant changes to your website and improve it little by little. I’ve seen a lot of things get really out of date because I myself, or a client will say “I’ll get to it when I do the other updates.” Something that helps with this process though is keeping things simple. You don’t need a website for every service you do. A page, yes, but a whole other website or some system that adds to the things you need to keep an eye on… No. There are exceptions, but a general rule is to keep it simple. That helps with security too.
Infected WordPress Cleanup
Even though it goes without saying that we can clean up your site, we are now officially launching a cleanup service. So if your wordpress site has: Been infected by malware Hacked BLACKLISTED BY GOOGLE!!! Is at risk of being broken into We can remove the malware, install premium antivirus on the server, change your IP address, get a new review for you site in Google and McAfee (to remove blacklist), secure your site, set up a firewall, change all the internal, change your database password and hashes/salts, restore lost content, and/or recreate your website FRESH with advanced security features and auto-updates. Call or email for pricing.
Now Accepting Bitcoin and Ethereum for Partial Payment
Just a quick update. Blue Avispa is now accepting partial payment in Bitcoin and Ethereum for website projects. You can now pay up to 50% of a website project in Bitcoin or Ethereum. Other crypto currencies will be considered. Please be sure to contact us for any questions.
Changing Your Domain Name Without Ruining Your SEO
I’ll cut to the chase. Dreamhost, one fo wordpress’ recommended hosting companies (and my personal favorite so far) wrote a great blog on how to change domains and not destroy your SEO. https://www.dreamhost.com/blog/domain-change-seo/ If you don’t need to change your domain, DON’T! You’ll notice they say that you will REDUCE the amount of damage done. You’ll still probably have a dip in traffic. If you can bear that in the short term and if in the long run it’s better to change domains, go for it. If not, just don’t change your domain. If you change your domain name, follow their advice. Make sure you forward all necessary URLS and pages. Make sure you update all your social media links to your site and then notify Google through Google Search Console. If you don’t use Google Search Console… I don’t even know what to say apart from “you should get it!” It’s by far one of the most valuable SEO tools you’ll ever have. I use it almost exclusively.
What Now?
What now? What’s important? I was going to write some stuff about crypto currencies and markets etc., but then I looked over at my nearly 4 year old daughter… Though I’m trying to recession proof the businesses of the people I work with and put in place plans to force ahead and grow through the recession so they don’t come out in the same state they entered into the recession, but honestly, work burnout is a real thing. Making bad decisions is a real thing. I just finished a blog post for crypto investing (according to me) and though it’s a great time to buy, there will be a lot of times to buy over the next year more than likely, so don’t go all in just yet. Pace yourself (my opinion). I’m increasing the amount I invest in all areas I can, including my business because it’s a good time, but I’m stretching it out over a year at least. I haven’t put all my chips on red. I put them all on “be reasonable and hang in there” haha. That is of course with a plan to grow that I actively work on nearly every day. Make sure you invest equally in all aspects of your life and business. I have a business counselor, a counselor counselor, I still study things and learn and I have a financial advisor. I also have general counsel for general decisions. So what to do now? Don’t panic, try to invest steadily in all aspects of your business (including yourself) and keep pushing forward.
Bitcoin Mining
Well, now I’ve done it. I’ve gone off the digital deep end. I’ve gotten into crypto currencies… I get it, I’m a bit late to the table, but I’ve done the unthinkable and partnered with some good friends/work buddies of mine and we’ve started a Bitcoin mining company. Well… We talk about it at least. We’ve started a site, which you can see here: https://www.bitminingbros.com/ where we talk about Bitcoin and crypto things and how you can get started, then we even help you get started! We’ve taken all the mess out of it. Very shortly we’ll be talking about PhilCoin so head on over there and stay tuned!!!
